Econ 101 covers expected utility, and it's one of the few pieces of useful econ theory. It's like people write these articles without an elementary understanding of the theory which might be able to sensibly explain the situation.
It's written as though they stumbled across this esoteric idea written by some dude 100 years ago. There is a whole set of papers, Bernoulli is one of the guys who did research on it and there are a bunch more. There is a whole field, the ideas have been pulled together. It's introduced in any half decent microeconomics class.
What's next? An article suggesting maybe we can predict how long it will take an apple to hit the ground? That some guy named Newtown penned a few useful ideas on it back in the day? And pretending "physics" isn't a field?
I’m also reminded that “people are happier when a choice is made for them” or some other thing I’ve heard thrown around.
If you are only playing the game once, then any rational agent should attempt to maximize expected utility. Here "rational" just means that preferences are consistent in a particular way. For the purposes of this game played just once, almost all humans are rational. When humans play multiple times, they quickly lose the ability to calculate and make rational decisions.