Upload got good numbers. Stranger Things was extremely successful. I remember a period when everyone was talking about Dark a few years ago. Original stories can be extremely well received with the right marketing push.

Upload is brilliant! I talk about it at work, but I confess no one has ever spoken to me about it. You may have a point. Is it a sunk cost thing, where having spent the money on IP they market it heavier? The Norwegian thor on netflix was really good too. But its low buget so I figured they just don't push it as hard? Why do people really care that much about name recognition?