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A comment on Evaluation of TikTok vs. Instagram Reels. Parent comment

Re:Evaluation of TikTok vs. Instagram Reels by aqme28 on Friday September 02, 2022 @02:42AM (#32687359)
One negative effect of scaling I’ve noticed is that mature social networks (eg Instagram) seem harder to break into. Only established influencer content is surfaced so a new creator has trouble.

TikTok seems much better at promoting newer creators, possibly because it doesn’t have as many large existing creators. This means all the new talent goes there, and then the established talent eventually follows.

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Re:Evaluation of TikTok vs. Instagram Reels by 8ytecoder on Friday September 02, 2022 @05:25AM (#32688603)
TikTok nailed that. It’s well established now but back when it was still growing and sort of small, creators who were on both Instagram and TikTok praised TikTok for how easy it was to break in (with good content and not merely follower count).
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