Yes I think the real factor is that the TikTok feed was more relevant to that age group and Instagram was more relevant to 30 something parents and home owners.

Also it sounds as if the users had previously spent more time generating curated feeds on TikTok.

Knowing about a dozen people who spent more time in Instagram Reels and then switched to TikToks I don't know that that's true - it seems accurate to me. Personally I used Reels and YT Shorts for a few months before TikTok but the second is far better.

>They could have cherry picked other sample posts to demonstrate the exact opposite.

They couldn't, because it's 'the algorithm' that does the picking & Facebook's algorithm optimises for inauthentic or boomer. Cherry-picking posts isn't a standard usecase.

I mean someone who would say:

>As a part of Gen Z, I relate a lot more with TikTok creators in general. Even the ads on Tiktok don't bother me as much.

sounds as authentically human as an android lizard.