Clarification question for you to help me answer:
Why are you asserting we aren't "attached to" or "affiliated" with the restaurant?
Maybe there is a misunderstanding of the relationship here.
As a customer I do not equate the Boostly brand/notifications to the restaurant I plan to visit. Even if they sign a contract giving you the right to use their name and branding, I don't want a friendly text saying "Hi its Milagros bar and grill, would you be interested in receiving updates on our latest dishes?".
In short, I will not attribute good will owed as a patron to the restaurant to the marketing service making my phone buzz. It will be an adversarial relationship from the beginning that unfortunately would effect my opinion of the underlying restaurant. The rest of my questions are built around understanding the rest of the experience, once we get over that uncomfortable hurdle.
So let me understand this.
* I order food through a self-serve PoS or website, or cashier/waiter, whatever
* Presumably the interface collects my phone number - potentially a checkout process which previously did NOT collect my phone number
* Immediately after I receive a text from you, a third party that I may never have heard of, not attached to the restaurant, and this text asks me to opt into marketing for the restaurant I just ordered from
Questions:
1. In the initial SMS will you identify yourself as a third party not affiliated with the restaurant?
2. How do you plan to identify and report success metrics for your customers marketing campaigns? Tracking links in the SMS that mark as conversions when clicked?
3. If your company succeeds and you get a whole bunch of big chains to do this, how will the average dining experience change for a customer of the restaurants you partner with?