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A comment on Launch HN: Payload (YC S22) – Headless CMS for Developers. Parent comment
Just make sure your growth motion doesn’t stop there and layers in a way to nab the buyer.
Standard way is to outright ask for introduction or outbound, but there’s usually a clever referral mechanism you can discover somewhere.
e.g. “Ask your marketer for demo content” prompt, but with better copy.
This is very good insight and I will take it to heart.
Just make sure your growth motion doesn’t stop there and layers in a way to nab the buyer.
Standard way is to outright ask for introduction or outbound, but there’s usually a clever referral mechanism you can discover somewhere.
e.g. “Ask your marketer for demo content” prompt, but with better copy.