I'm not sure what HTTP headers have to do with anything. Using "bpp" to mean bits per pixel is extremely common in image encoding. See e.g. https://en.wikipedia.org/wiki/Color_depth where an uncompressed image is often 24 bpp (8 bits per channel). It's also common to use bitrate (rather than byterate) in audio encoding, see e.g. https://wiki.hydrogenaud.io/index.php?title=Bitrate