It feels like it must be a company policy. When needing to compete with other major tools, choose a name so generic and so easily confused with other things that people who have no knowledge of the product will assume they need it. I can imagine some IT conversations 20 years ago along the lines of ".Net? I must need that for internet access!", just like I'm sure there are discussions today where managers assume they need Azure DevOps to get this new-fangled DevOps thing.