I'd really enjoy seeing a knee-jerk reaction from founders, shying away from nonsense naming conventions. I understand that it's in an attempt to be "hip" and separate one's business from the companies of yore. However, it's not necessary.

I imagine it's a lot like getting a tattoo. You're 20-something and pick something you really like. It makes you feel cool. Then, 20 years later, you look at it in the mirror everyday thinking "Why?..."