The standard could also change. It's done it before. Today's tools already let countless people do things that would've required huge expense three decades ago. We've recently been in a fairly grounded/realistic style in many types of commercial art, maybe more imaginative imagery will start to grab the eye if this more clip-art-y sort of thing becomes easier and easier. (Imaginative in the "not along the existing trends" sense, not just purely "nothing like this has ever been conceived before.")

A DIY website today can look better than the most professional one from 20 years ago. And it took away the jobs of folks who just wrote HTML to lay things out on a page. But very few people want to put "the same level of thing that anyone without any artistic talent can whip up" as their public facing website, so the question is what will the most skilled masters of the new tools end up doing to differentiate themselves. (In terms of any single particular digital artist who doesn't want to learn new tools, that's still bad, though... ;) )