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Re:Google cracks down on VPN based adblockers by hedora on Monday August 29, 2022 @12:03PM (#32639819)
Publishers get 96% as much revenue per impression for non-targeted display ads:

https://techcrunch.com/2019/05/31/targeted-ads-offer-little-...

The ad networks get a lot more for tracking based ads, and the advertisers supposedly get more conversions (though targeting fraud is a real, well-documented thing).

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