As much as I'm an absolute free-market capitalist advocate, we need to all get it into our heads that it only works in an absolutely free market that isn't propped up in some areas by regulation. As soon as we start fiddling, we have to make sure we fiddle in the right spots, otherwise we're just solidifying and promoting an unhealthy/unfair/predatory market.
This model is based on removing public market forces on a company while the company bleeds money in order to achieve dominance.
W/R/T other SaaS companies doing the same, SaaS startups exit strategies include acquisition that D2C business don't really have. Who's going to be big enough or see enough value in buying Uber/WeWork/Doordash to augment their current offerings? Amazon can't buy them all at the peak of their valuation.