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Re:One kitchen, hundreds of internet restaurants by umanwizard on Saturday August 27, 2022 @12:54PM (#32620874)
There were literally ads on TV by Wingstop talking about rebranding to Thighstop: https://m.youtube.com/watch?v=nTx4YuMa3cQ

This is no more fraudulent or shady than Apple having a brand called “MacBook Pro” and another one called “MacBook Air”.

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