DIGG basically became what new Reddit looks like now, but they were specifically transparent that every post was essentially a paid marketing blob and the corporate commercial took over all of DIGG - pissed everyone off and they all flocked to Reddit.

Reddit is doing the same thing, however, when DIGG messed around with the UX, bots were not a thing in the same form they are now…

“Video killed the radio star” but now it’s

“Bot killed any sense of trust on social media”