Re:One kitchen, hundreds of internet restaurants
by ghaff on Saturday August 27, 2022 @09:42AM
(#32618889)
>Hotel sub-brands are often (usually?) to differentiate significantly in quality / service / price.
That's the idea anyway. There are also specific traveler personas that they target. For example, Courtyard was originally specifically designed for business travelers. Of course, a huge chain like Marriott has acquired other chains and many of its own brands have morphed over time for various reasons so a lot of the sub-brands end up looking pretty similar to each other. This isn't really hidden from consumers though. Certainly frequent travelers are well aware of the overarching company because of loyalty programs.
That's the idea anyway. There are also specific traveler personas that they target. For example, Courtyard was originally specifically designed for business travelers. Of course, a huge chain like Marriott has acquired other chains and many of its own brands have morphed over time for various reasons so a lot of the sub-brands end up looking pretty similar to each other. This isn't really hidden from consumers though. Certainly frequent travelers are well aware of the overarching company because of loyalty programs.