You’re just negotiating who pays for searching and communication. You want to pay someone (a magazine or review site) to gather the data for you from the companies. Other people want the companies to pay so they get the information for free.

There’s a qualitative argument there as well, and whether to value not having to pay for ad-supported publications and services, but that’s essentially the question in the preference for or against advertising: who pays and who gets paid to make the right buyers and sellers aware of each other.