Lofi Girl joins Rumble after YouTube’s poor handling of copyright strikes

Re:Lofi Girl joins Rumble after YouTube’s poor handling of c... by 71a54xd on Friday August 26, 2022 @06:21PM (#32613412)

Content classified as "transformative content" on YouTube, (think "reaction" content, livestreamers breaking down other youtube videos, re-uploads and commentary applied to existing videos etc) is absolutely fascinating. Also, just the sheer amount of revenue / watch time some of these channels pull down.

Has anyone else had direct experience / gone down a youtube rabbit hole finding these channels? Many of them apply podcast audio clips to a screencast of someone playing a video game, or simply animate captions onto video clips.

That said, the copyright system on youtube is beyond broken - there are good arguments for Google supporting this direction in a concerted effort to erode the protections / perception of copyright over time [0].

[0] - https://www.youtube.com/watch?v=4IaOeVgZ-wc

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Re:Lofi Girl joins Rumble after YouTube’s poor handling of c... by chemmail on Friday August 26, 2022 @07:57PM (#32614136)

I always wonder how the lowfi channels can get the copyright to basically all these popular songs.

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Re:Lofi Girl joins Rumble after YouTube’s poor handling of c... by dharmab on Friday August 26, 2022 @10:25PM (#32615010)

Lofi Girl the company is a music label (formerly ChilledCow). Many of the popular channels are promoters who use their listener numbers to negotiate with small artists.

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Re:Lofi Girl joins Rumble after YouTube’s poor handling of c... by 71a54xd on Friday August 26, 2022 @10:38PM (#32615075)

Curiously, one subversive way to "monetize" something that google won't allow you to while Google runs ads on it is to use music licensed to a label you own then claim the video with your label and capture a portion of ad revenue that Google applied.

Strategies like this are incredible.

However, it looks like the bar for monetizing is raising quickly, requiring a "face" or "original content". However, I've known friends who've been unable to monetize their own clips channels.

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Re:Lofi Girl joins Rumble after YouTube’s poor handling of c... by WastingMyTime89 on Saturday August 27, 2022 @10:39AM (#32619505)

How is it subversive? You are letting Google display ads on content which is yours, it seems perfectly legitimate that you should get a cut.

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