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Re:Show HN: My weekend project, MealMogul.com by mattslight on Monday November 21, 2011 @03:24AM (#3260434)
Advertising this could be one of your biggest costs. Reduce the requirement for advertising by devising a traction plan, if you haven't already. You already have the right idea by targeting a small area first and then expanding.

There is a similar site to yours already launched in London, fairly well established called HouseBites.co.uk - have you studied their model? Mike from HouseBites gave a talk at YCombinator London about 1 or 2 months ago. Did you see this talk? There is a video floating around somewhere.

Some of the logistical issues were discussed which may give you some assistance on for Meal Mogul.

I am also working on a different yet related project EatSocial.net (see blog.EatSocial.net) - think meetups in restaurants. Would you be interested to meet for a chat? I am based in London and would like to hear more about Meal Mogul.

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