Re:Auto giants like BMW, GM and Toyota make drivers ‘subscri...
by AlexandrB on Wednesday August 24, 2022 @01:05PM
(#32582428)
Because it hurts the second hand market. Now when you buy a used car you're paying new car prices for a given feature. Meanwhile, the seller can't charge a premium over a less-equipped car.
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Re:Auto giants like BMW, GM and Toyota make drivers ‘subscri...
by chrisseaton on Wednesday August 24, 2022 @01:19PM
(#32582646)
But you can also sell the same car to people who want heated seats and those that don’t and wouldn’t want to pay a premium for it.
Re:Auto giants like BMW, GM and Toyota make drivers ‘subscri...
by horsawlarway on Wednesday August 24, 2022 @02:06PM
(#32583396)
And how does this that help you at all?
They absolutely won't be paying you any extra money for those heated seats... they're already going to have to go pay BMW for the freaking subscription anyways.
At best you could argue you're slightly increasing the interested market for your car, but even that feels incredibly flimsy. The market for used cars is vibrant, and very rarely is trim level a deciding factor on used car purchases.
Usually you can negotiate price on trim - but this decidedly removes that option. You just get fucked right round as the original buyer.