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A comment on Auto giants like BMW, GM and Toyota make drivers ‘subscribe’ for basic features. Parent comment

Re:Auto giants like BMW, GM and Toyota make drivers ‘subscri... by josephcsible on Wednesday August 24, 2022 @12:51PM (#32582200)
The part of giving drivers heated seats that actually costs the manufacturer money is the seat heater hardware, which is part of the vehicles that are wholly sold.

Concert merchandise is fine because it has a cost that they only incur for people who actually buy it. For your concert example to be a valid comparison, imagine that everyone who bought a ticket to the concert were given merchandise, but told they weren't allowed to use it and had to throw it away when they got home unless they paid for it.

[ Parent | on HN ]
Re:Auto giants like BMW, GM and Toyota make drivers ‘subscri... by chrisseaton on Wednesday August 24, 2022 @01:20PM (#32582662)
> The part of giving drivers heated seats that actually costs the manufacturer money is the seat heater hardware, which is part of the vehicles that are wholly sold.

And they’re recovering that cost and making some profit with these subscriptions.

[ Parent | on HN ]