The article wasn't about the prize. The prize was just a way of starting the conversation. The article was about about the alcohol-centric work culture in general.
let's split it: <alcohol-centric culture> and <work culture>. These two cover significant portion of population to have intersection as a majority. The same way one can talk about <sport work culture>, or any other. To call it <alcohol-centric work culture> one would need to provide evidence of disproportional presence of <alcohol-centric culture> in work environment.
Given the fact that many companies prohibit alcohol these days, the proof would be a hard task.
With all due respect, perhaps the problem lies with you? Not because you don’t drink, but because you let it bother you and causes you to cast judgment on others.