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Re:Rel="logo", a standard for providing up-to-date logos. by rossmasters on Saturday November 19, 2011 @04:26PM (#3256293)
The author's post about it[1] sells it as a way to provide the media with a verified logo that you want them to use, however I think an easy-to-find 'press' page would have more of an impact. How automated are the authoring tools for news agencies?

[1]: http://blog.matt.cc/post/13016415544

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