YouTube do have a paid option, which doesn't have ads (unless the content creator has some sponsorship deal). It is the subscription service I get the most value from. Based on a few videos from content creators, it also seems like it's a good deal for them. I think Linus Tech Tips phrased something like: It matters much more than you think. Other have shown data suggestion that Premium customers contribute as much as 20 to 30% of the revenue.

Having used a device, not my own, to view videos while not on YouTube Premium, I do have to say: You can't really watch YouTube without the subscription anymore, the experience is just awful.