I used the term lifestyle business for a while, when dating and on dating apps.

Women were mostly enamored because they thought it was like a Youtuber thing, or lifestyle in the fashion sense, or a Youtuber telling people about lifestyle fashion of some sort.

Very different from "any line of business, implied as passively w/ recurring revenue, that happens to supports your lifestyle"

(I pivoted away from that, I found other truthful things that hit pretty well.)