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Re:Man Survives Steve Ballmer’s Flying Chair To Build ’21st ... by nikcub on Friday November 18, 2011 @11:23PM (#3254558)
As I was reading that story I was imagining the pitch email that was sent by VMWare's PR team to this journalist.

Sometimes it is a little too artificial. You are right though, if you give most writers an interesting hook, they will use it and then recite the remainder of your pitch deck almost verbatim (as in this case)

Re:Man Survives Steve Ballmer’s Flying Chair To Build ’21st ... by wattersjames on Friday November 18, 2011 @11:45PM (#3254605)
Don't be so sure this started as a PR pitch...Cade has been covering Cloud Foundry and Appfog since they adopted Cloud Foundry, see all of his articles about it over at the Register, example: http://www.theregister.co.uk/2011/09/13/appfog_adds_ruby_and...
Re:Man Survives Steve Ballmer’s Flying Chair To Build ’21st ... by cssblondie on Saturday November 19, 2011 @02:48AM (#3254876)
You haven't read Metz' past work if you think he's reciting a blind pitch. Don't talk out of your ass.