So we should shame all the users of Google products, in this case? I'm not sure that shame really works like that and especially when (I assume) there are billions of people using the same products. There's a somewhat lower number of entities controlling the company -- maybe a more effective target.

Plot twist: (maybe) Xyz is (not) an (un)ethical company, so we should establish some sort of authority on ethics with a malleable but firm framework to guide the consistent -- and proportional to the unethics in question -- application of shame to the people using the products.