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Re:Ask HN: When did your startup start using Segment/Amplitude? by tarun_anand on Saturday August 20, 2022 @10:50PM (#32536995)
Product analytics should start pretty much straight after the product launch/go live.

Segment is an expensive proposition and depends on whether you have a warehouse setup or not.

Disclaimer: We run a product analytics/marketing automation company https://www.appice.io