Well, it was a rapidly published cash-in effort. The book industry puts out tons of titles that have no enduring value but are keyed into a very specific marketing opportunity. You don't get paid when someone finishes a book, after all -- all they have to do is buy it.

When there's a big cultural and news event, it's a huge marketing opportunity, and timeliness trumps other considerations. Because we live in a very fast and competitive media environment, this dynamic plays a very big role.