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A comment on Apple surpassed $3.5B in annual revenue from its ad network. Parent comment

Re:Apple surpassed $3.5B in annual revenue from its ad network by ricardobeat on Saturday August 20, 2022 @12:28AM (#32529085)
At some point they decided to basically stop showing updates to your own followers. Affected pages reported a drop of 90%+ in feed views, and the only way to reach your audience again was to boost your own posts, which is a paid service.
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Re:Apple surpassed $3.5B in annual revenue from its ad network by marketerinland on Saturday August 20, 2022 @12:53AM (#32529183)
I run a business. Our reach per post , on FB, is 30-40% of our followers.

The reason for this is we don’t just post 24-7 about how amazing we are.

We post 1-2x a week, and our followers genuinely like us and are fans of the business.

So… the changes on FB haven’t impacted all businesses in such a negative way.

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