People call it a story because it's an obvious lie. The CIA has declassified dozens of documents where they admit they can pull data right off iCloud/iMessage. Chinese citizens run a version of iOS that subjects them to perpetual government surveillance. Macbooks send telemetry back to Apple every time you launch an app. The App Store sells it's own personalized ads. Maybe Apple protects your security, but your privacy is something they don't give a rat's ass about.