I guess, which in your mind would be a statement on utility and which would be values? They both seem like they could be.

To me, something that is "better" is a value statement, while something that is "different" inherently poses a utility consideration for the consumer. But i see how this - beyond a face-value consideration - could be applicable to both, but i guess getting to that granular level requires this political element to not be at play. Interesting to think about haha