I don't understand the argument the author is trying to make. The vehicle in question is not an autonomous vehicle, but rather a data collection vehicle that is collecting data about road conditions, environment, etc. in order to make use of that data as part of BMW's autonomous vehicle project. All of this is explained at the URL that is literally written on the vehicle: http://www.bmw.com/autonomousdriving

The author acknowledges having read that information, yet for some reason concludes that BWM is deliberately trying to mislead the public. The reason for that leap of logic is not obvious to me.