Re:Ford F-150 Lightning: Fast Truck, Slow Computer
by suction on Wednesday August 17, 2022 @04:59PM
(#32501655)
I agree with you, if a company has a big enough name and user base, social-network-like features can add to the UX.
What our managers were seriously pondering was to create an actual competitor to Facebook that would draw their user base to our website, a company with around 10.000 b2b customers (if even) which had nothing to sell in the b2c channel.
Re:Ford F-150 Lightning: Fast Truck, Slow Computer
by woevdbz on Thursday August 18, 2022 @12:35AM
(#32505336)
Not necessarily a bad idea in itself, Bloomberg is a b2b only service which has some built-in social networking features that have made it quite sticky because it's an exclusive club with relatively little noise and high trust. But I'm guessing that company isn't Bloomberg :-D
There's nothing inherently wrong with adding social media features to your customer portal, as long as you understand people will use it to vent their complaints, and you will have to spend money on moderation to keep it from turning into a cesspool.
I still remember when Netflix turned off all their social integration, especially the ability to leave movie reviews and get kudos via upvotes. I spent a non-trivial amount of time engaging with that feature. But I'm sure someone finally pointed out that this sort of engagement wasn't driving any revenue.