> you still have to look at the screen to see what you're selecting

Asynchronously, yes. And since there's physical feedback (detents in the turning), you can do it by feel eventually.

> you also can't just click the thing you want directly.

If it's off screen, you still have to do some kind of scrolling, and hope you don't inadvertently select something while trying to scroll. I do this ALL THE TIME with the touch screen I have.

The jog dial is great. I don't have to watch my finger find the right thing to press on the screen. This more than halves the time I spend looking at the screen.

Also, our car (BMW i3) has 8 programmable buttons (like old-school radio presets) that let me jump around in the user interface to frequently used screens.

Some niche things I use frequently (check my email for new GPS destinations, bypass FM auto-tuner, and advanced energy efficiency monitors) are buried two or three menus deep, so I created shortcuts for them. I use buttons 1, 3 and 8 all the time.

I use the jog dial more frequently than the shortcuts though. The menus provide fast access to more commonly used stuff (pair bluetooth, choose podcast / artist / album, control GPS zoom and routes, turn off screen). You can skip audio tracks and initiate phone calls to people in your phone book with dedicated buttons and a thumb dial on the steering wheel.

There are dedicated buttons and knobs for climate, and eco drivetrain modes.

Does it still have a touchscreen? My 2010 BMW has iDrive which works great for almost everything. It only falls down with text entry because I have to scroll through the alphabet. It does do predictive entry so I don't have to type the whole address but it is the one time a full keyboard would be nice and even I admit that's too much in a car.

The key is to design the menus in such a way that it's easy to memorize (long press to pop up to the top menu, scroll all the way to the right, back two clicks left, press to get into the climate control menu, etc.) The power of this approach is amplified when the controls are thoughtfully designed with precise tactile feedback and multiple dimensions of interaction (e.g. two dials or a dial surrounded by multi-function buttons) and the menus are designed to take advantage of those dimensions.