Re:Ford F-150 Lightning: Fast Truck, Slow Computer
by woevdbz on Tuesday August 16, 2022 @11:32PM
(#32492030)
Also until that time, their competitors (foreign like Toyota, Hyundai, etc and specialized eg Tesla, Rivian, etc) will get more subsidies and continue to undercut them.
IMO what will really light a fire under their ass at this point, even if you forget about saving the planet, is that an EV is a lot more fun to drive than an equivalently price ICE (post rebates). Whenever I go back to an ICE vehicle for a rental situation, I tend to curse often at how sluggish it feels. Feels like an iPhone/Android vs Nokia situation, manufacturers will get with the program or they will get pounced out of the game by competitors.
The board & management may have that plan but until they can sell electric cars that a) exist and b) dont spontaneously combust they wont get significant subsidies.