I think it’s important to point out that selling ads is the way to fund the vision for Meta, which is to connect people. I think it is still very true in different parts of Meta (whatsapp for example) which have remained excellent tools for people. Facebook on the other hand has become less and less useful as a tool by diluting its offer with noise and falling in the engagement trap due to FOMO (“we’re going to lose our users and become less relevant as a platform if we don’t optimize on engagement”). That’s my opinion.