Show HN: Cookieless Conversion Attribution with Pathview

Re:Show HN: Cookieless Conversion Attribution with Pathview by njitram on Tuesday August 16, 2022 @11:05AM (#32483756)

You will probably quickly run into asks from customers about 'attribution modelling' concepts and multi touch attribution, you now probably created first touch attribution?

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Re:Show HN: Cookieless Conversion Attribution with Pathview by shanebellone on Tuesday August 16, 2022 @11:23AM (#32484022)

I'm currently showing first touch but can add a section that depicts last touch too. It's just a question of presentation. It would take ~15 minutes to make the change.

Edit: Took 25 minutes but I pushed an update to the example report to highlight this point.

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Re:Show HN: Cookieless Conversion Attribution with Pathview by njitram on Tuesday August 16, 2022 @02:01PM (#32486454)

Nice! There are quite a few other ways that advanced marketers want to analyze this if you google for attribution modelling, but first and last touch is already a great start

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