> For any category of good you can think of there will be producers that make a high quality version of it. Consumers who care about that quality (according to however you’re measuring it) will make their decisions accordingly.

I've been a consumer my whole life, and I still struggle to "make my decisions accordingly" because it's so difficult to find trustworthy information about quality, especially the qualities that matter to me. It can take an exhaustingly long time to gather this information, there are no shortcuts, and price and quality are often only loosely correlated.

Worse, after putting in the effort, I frequently find that those high-quality products and their makers disappear from the market, being outcompeted by junk.