Reddit is still a mass producer of sorts, and the score stands in for money - the same dynamic occurs. That which titillates the many out-scores that which fascinates the few. (Reddit has tried with limited success to protect enclaves: subreddits. They have created smaller and more elite lowest-common-denominators. Better than nothing, for now.)

I say it's a passing phase because where tech is headed is: auto-generated completely personal everything. The limit of "the few" is "the one", and the mass production dynamic breaks down at that limit.