Re:GM makes $1,500 subscription mandatory on GMC, Buick, Cad...
by jsmith45 on Friday August 12, 2022 @11:00AM
(#32439632)
If displaying post tax prices is not required by law, then it is usually a competitive disadvantage.
People will see the post tax price, compare it in their head with the pre-tax price they saw at some other store, and feel like the post tax prices store is more expensive even if this store’s final price is actually slightly lower than the other store’s price.
People will see the post tax price, compare it in their head with the pre-tax price they saw at some other store, and feel like the post tax prices store is more expensive even if this store’s final price is actually slightly lower than the other store’s price.