Within that specific ethnic group there are several national backgrounds. Even the word "pana" itself, which is like "bro" is not used by all the different subgroups of latinos(some might say compa, parce, chero, etc). I like the name because it's easy to say and sounds like "pan-american." I just think you have to start somewhere. Where I've lived there seem to be just as many South Asian and East African immigrants as latinos.

You're exactly right! This is just a starting point as we're for everyone. Latinos is a segment we truly understand and therefore it made sense to start there. Pana means "Pal", and we believe thats the type of friendly banking all migrants need when coming to the USA

Counterpoint: Don't change anything. Building something that is clearly made for "you" (as the customer) is one of the advantages a startup has. If someone in your segment gets to your landing page, they can quickly see this is custom built for them. If you build for everyone, you effectively build for no one.