What aesthetic? It seems like it's just the manufacturer's name. Having names that evoke some sort of exclamation like that is pretty common in the automotive aftermarket (Behemouth Drivetrain, Killer Bee Motorsport, etc). If you're predisposed to hate them of course you'll read meaning that isn't there into it but there's nothing "hostile" about those wheels. They're just marketing to the monster energy decal crowd.

The fact that violence is a pervasive theme in automotive marketing is the problem, not an excuse.