I didn't make up the numbers above, I just quickly looked at geizhals.de for a comparison - maybe Kobo-branded Kobos are exceptionally expensive here then.

I don't have a tolino myself, but gave support to a family member in the recent past, that's why I've held one and used the software. That one was sold by a physical book store chain.

But overall that doesn't change my main point - or maybe Kindles have gone up in price, I'm pretty sure I paid closer to 70€ than 100€, which is still 1/3. Could be that it was a sale, and they don't even have that base model anymore, but as I said I was 100% happy with it.