"""
After informing Gassée that Apple was buying NeXT, Amelio had what turned out to be an even more uncomfortable task: telling Bill Gates. 'He went into orbit,' Amelio recalled. Gates found it ridiculous, but perhaps not surprising, that Jobs had pulled off this coup. 'Do you really think Steve Jobs has anything there?' Gates asked Amelio. 'I know his technology, it’s nothing but a warmed-over UNIX, and you’ll never be able to make it work on your machines.' Gates, like Jobs, had a way of working himself up, and he did so now: 'Don’t you understand that Steve doesn’t know anything about technology? He’s just a super salesman. I can’t believe you’re making such a stupid decision. . . . He doesn’t know anything about engineering, and 99% of what he says and thinks is wrong. What the hell are you buying that garbage for?' Years later, when I raised it with him, Gates not recall being that upset. The purchase of NeXT, he argued, did not really give Apple a new operating system. 'Amelio paid a lot for NeXT, and let’s be frank, the NeXT OS was never really used.' Instead the purchase ended up bringing in Avie Tevanian, who could help the existing Apple operating system evolve so that it eventually incorporated the kernel of the NeXT technology. Gates knew that the deal was destined to bring Jobs back to power. 'But that was a twist of fate,' he said. 'What they ended up buying was a guy who most people would not have predicted would be a great CEO, because he didn’t have much experience at it, but he was a brilliant guy with great design taste and great engineering taste. He suppressed his craziness enough to get himself appointed interim CEO.' """ Isaacson, Walter (2011-10-24). Steve Jobs (pp. 302-303). Simon & Schuster. Kindle Edition.
OS X's importance to Apple can't be understated. Apple, the company that kicked off the personal computer revolution and gave us the GUI, was behind technologically in the mid-1990s. Apple was in such bad shape that they had to buy someone else's OS. Can you imagine the current Apple allowing iOS to get into such bad shape that they have to buy someone else's mobile OS?
There is a big story there, and Isaacson doesn't touch it because he doesn't see the story. And this doesn't have to be a technical story.
It's a story that anyone can understand: Here is a tech company that didn't have good tech anymore. How did this happen and how did Jobs and NeXT save Apple with modern tech?
A big question I'd have is, why did NeXT have so much better technology than Apple?
They kept the Mach stuff. They kept the Unix stuff. They kept Terminal.app so you could access the Unix stuff. They kept the Cocoa frameworks, Project Builder, and Interface Builder. They retained applications as file packages. They retained file extensions in favor of app/creator codes. They replaced interpreted DPS with Quartz. They changed the menu bar from floating tear-offs to a single menubar. They got rid of the Shelf on Finder windows.
What did they not use from NeXTSTEP/OpenStep that was of any significance? About all I can think of is YellowBox on Windows.
That's not really true. What they decided to do was build copious backwards compatibility with OS 9 into what was essentially NeXTStep and then re-skin the OS so it looked Mac-like. All the backwards compatibility stuff was essentially new, I believe, and not ports of the OS 9 internals.
You can maybe squint at that quote and say it's not really false, but it certainly doesn't get it right at the technology level.
Yeah, but you didn't have access to Steve Jobs. And Isaacson probably could have also talked to Bud Tribble, Avie Tevanian, Ali Ozer, etc.
Frankly, I'm not even sure why anyone would expect Gates to have any particular authoritative insight into OS X. Microsoft's concerns would have largely involved the effort of porting Internet Explorer and Office from Mac OS to OS X. Anything new in OS X that didn't require changes in their software could be ignored.
If you read "existing one" as Mac OS 9, then that sentence would mean a completely different thing.
If he had, he would have realized its significance. For instance, I can't recall that he mentions how iOS relates to OSX, and the advantages this brings to Apple. He never mentions that NeXT was compatible with PowerPC and Intel and that Apple would have a working, parallel release running on Intel hardware internally.
If I get some more time, I'll try to find the exact passage, but it's different from the one you are citing. I'm fine with that one.