It helps to think of it as one of many movements resistant to health and longevity becoming entrenched as a universal moral standard.

Some people think that there are more important values in life than those things, and don’t want to have to fight for their right to live by those other values.

Here, it’s a right to eat and be active in the way they want, for whatever reasons they want, without having to answer to someone else’s concern over their health or longevity.