Not sure what you could mean by “lost”, when BSD family operating systems are so widely adopted. I have more devices at home running such than I do Linux, not even counting Apple’s Mach hybrid. My internet traffic passes through more BSD-based than Linux-based devices as it crosses the globe, and my data resides on a variety of platforms that include both (and more besides).

These systems aren’t busy trumpeting their presence. Maybe the originators just don’t have fragile egos.