It's 3am and I've been woken up to deal with a production problem of reasonable seriousness. After login, I'm assaulted with the appstore's recommendations for things like sports news and various games they think I want to know about.

At the time, I couldn't imagine how anyone thought that putting this sort of thing onto their flagship server OS was a good idea.

I realized about then that Windows was lost, MS didn't have the desire to promote it, and it became clear that their only real play was Azure and spyware.