I don't know, I think there's also room for people (like me) who understand the tracking going on and are frankly just fine with it. These privacy fears have been around since the 90s, when people were terrified of using their real names online. But they're just not a big deal to many people.

Watching Apple and Facebook duke it out was mildly entertaining, but at the end of the day, life went on without much difference.

I've had my Google account privacy turned way down for years because I found that recommendations were better when Google knew everything about me. I didn't mind giving Google all that data. What finally stopped me wasn't privacy concerns, but that all my trivial web searches started to leak into a redesigned Google News, leading to it becoming useless. I was sad, because I would rather they have implemented more controls over the feed algorithm rather than force me to turn off history-based recommendations. Guess they're taking a play out of tiktok's book?

For a decade, Google has known my precise location at all times, my browsing history, my weight, my heart rate, my emails and texts, my pictures... and you know what? Nothing much has happened. It wasn't a huge positive or negative.

Privacy just isn't a big deal day in and day out. Nobody has any today and somehow we're OK...