"calls for more housing from the wealthy and business class are disingenuous; more often really a call for more apartments to be built exclusively in neighbourhoods dominated by the poor and working class and a continued ban of apartments in the low density single family home areas that the wealthy business owning class live in."

That's the case with a lot of the initiatives coming from wealthy people. Le'ts reduce carbon footprint but we still need private jets and multiple huge houses for ourselves. We need privacy but obviously we still need to mine our users' data for profit as much as possible. We need to do something about homelessness but certainly not close to where we are living. The free market is better than government as long as the government protects our IP so we can make profits.