That's what it seems like to me, moving to a world where technology tells you what you want, and you spend less effort telling it.

I think Netflix did a similar thing some time back, just with their front page. Originally it seemed like a place you went to look for things. At a later point, it seemed suddenly a bunch of things were shoved in your face by default, and looking for a thing seemed secondary.

Recommendation Engine, is that what Silicon Valley believes they're innovating on?

An Orwellian nightmare is what is being created.